When Viacom took away two of the biggest shows from Hulu, the alarm bells started ringing. Hulu’s current shape is in the balance, and this was the last thing they needed. To lose both Comedy winder hit shows “The Daily Show With Jon Stewart” and “The Colbert Report” could be the origin of the end, for without premium cognitive content viewers will start expiration the site. Considering the popular video site still does not turn a profit, lower come alive numbers racket could kill the help.
Viacom making Hulu nervous
And economics is what its all about it seems. Viacom Chief Executive, Philippe Dauman said at the investor league in Florida:- “We found that in the current economic theoretical account for Hulu, there’s just not that much in it for us to continue at this time even though we have a good relationship with them.”
So it looks like Hulu are caught between the daemon and the deep blue sea. On the one hand they cannot turn a profit if they take less revenue share. But on the other, tv networks now know they can monetize their own content using their own websites and make much more of a return. Of words Hulu know the problems which is why they are actively aspect at a pay to view option. later seeing viewing numbers continually rise, the online video market has had a pile blip for January 2010. The figures from comScore video metrix service and hot off the closet, show that the US online video rankings for January 2010 fell by about 2.5%. Video views were 32.4 billion in January compared to 33.2 billion for December.
Comscore know their stats
After several months of online video numbers constantly rising and Comscore declaring that the market was “expose no signs of slowing down in growth”, the slowdown has come. Google properties (ie. Youtube) must be getting blase session at the top constantly, but they still are with 12.8 billion video streamed.
Although odd in second place, Hulu must be a little dissapointed after getting around a billion views last year. The top catch up tv website dropped down to a still pretty substantial 903 million views. To those that a, the viewing numbers for January 2009 were up over December 2008.
Online Video for January takes a dive
Microsoft video sites realized the third position followed by Yahoo. Fox Interactive Media dropped from 4th position to 6th and views dropped from 550 million December to 293 million in January, a fall of about 47%.
So is this the start of a decline in online tv? Not a chance, its a blip. Already we know that next months figures will be high simply due to the number of online viewers watching the Olympics last month. And when you compare this January to last, video views are still up 119%. The future is live internet tv and a blip sure wont change that.
